For freelancers

Deliver custom themes under your own name.

Small fixed cost, your price to your client, and white-label delivery so the files carry your studio — not ours.

The arithmetic, from your side

Your costTypical client priceYou keep
Pay as you go (Standard control + white-label)$143$600–1,500$457–1,357
With a $500 top-up$119$600–1,500$481–1,381
With a $1,000 top-up$114$600–1,500$486–1,386

All-in figures include Standard control (+$25) and white-label (+$19) per project. Client prices are typical market rates, not a promise.

Project packs

Prepaid balance, at your rate.

Your balance covers any project — WordPress, Shopify or static — and any part of a quote. Top up $500, spend $600.

Pay as you go$99WordPress · $149 Shopify · $79 static

No commitment. Pay per project, as you go.

Start a project
Top up $250$250$280 of balance · $30 bonus

Get $280 of studio balance — $30 free. A good place to start.

Top up $500$500$600 of balance · $100 bonus

Get $600 of studio balance — $100 free. Spend it on any project, in any amounts.

Top up $1,000$1,000$1,250 of balance · $250 bonus

Get $1,250 of studio balance — $250 free. The rate agencies run client work at.

Your balance is tied to your account, never expires, and applies to any project — WordPress, Shopify or static — and to any part of a quote, add-ons included. Whatever is left stays on your account. You will be asked to log in first, and balance is only applied when you choose to apply it.

What you actually get, as the person billing

Four things that change how a client project runs — not features on a list, but the parts that decide whether an approval takes a day or a fortnight.

Client preview links

Send your client a read-only URL. They browse the approved mockups on desktop, tablet and phone, and see nothing else — no brief, no pricing, no revision controls, and no sign-up. Revoke it in one click when the relationship ends.

White-label delivery

For $19 the theme carries your studio as its author — in the stylesheet header, the readme and the admin. Your client installs your work, because it is your work: you ran the brief and every approval.

Prepaid balance

Top up $500 and spend $600. It applies to any project on any line and to any part of a quote, add-ons included, and whatever is left stays on your account. Your cost is fixed and known before you quote.

Three lines, one workflow

Brochure site Monday, Shopify store Thursday, a static one-pager on Friday — same conversation, same gates, same delivery discipline. Nothing new to learn per platform.

The full arithmetic, written out

We wrote the whole business case as a guide: what it costs to start, which hosting to buy and why, the ten-sites-per-account rule, what to charge, and the margin at every volume.

Read the full guide →

Run your first client project free to the homepage.

Brief it like a client job. If the board and homepage don't clear your bar, you've spent nothing but the briefing time.

Open the studio →