Blog

Guides for building and running your site.

Practical articles on WordPress, Shopify, hosting, and taking a delivered theme live — with full step-by-step launch guides for both platforms.

Business · 2026-07-23

Starting a web design business in 2026 — the full costs, the real margins, and how to run it

What it actually costs to start, what you can honestly charge, and the arithmetic of running a small site business on volume rather than on one big client.

Hosting · 2026-07-19

Publishing a static site for free — and what "free" actually covers

A plain HTML site can go live in about a minute, at no cost, on hosting you own. Here is the whole process, and the parts nobody mentions until later.

WordPress · 2026-07-09

Why so many websites run on WordPress

Around 40% of the web runs on one open-source project. The reasons are practical, and they matter when you choose where your site lives.

Industry · 2026-07-09

AI website builders — the honest pros and cons

AI builders generate a site in minutes. Whether that helps you depends on what happens in the years after those minutes.

Hosting · 2026-07-08

Choosing a reliable WordPress host

Owning your theme means choosing your host. The checklist is shorter than the industry pretends — here it is.

Guides · 2026-07-07

Going live with your WordPress theme — the complete guide

From nothing to a live site — buying a domain, choosing a host, installing WordPress, and activating your theme. About an hour, start to finish.

Guides · 2026-07-07

Going live with your Shopify theme — the complete guide

From theme zip to a selling store — store setup, theme upload, products, payments, and domain. One afternoon, in order.

WordPress · 2026-07-05

Page builders and the hidden cost of convenience

Drag-and-drop builders solved a real problem in 2015. In 2026, they're often the heaviest thing on the site — and a second subscription in disguise.

Your three directions are already free.

Brief the studio in five minutes. If nothing on the board feels like your brand, walk away having paid nothing.

Open the studio →